The Evolution of Search Engine Marketing. Cleaning Up Your Copy.
The world of search engine marketing (SEM) is in constant evolution. With increased numbers of search engines, and evolution in the techniques and technologies used, SEM is becoming a tool industries cannot afford to do without. Trends all over the world show that the pressure for SEM services is starting to come from their customers.
Indeed, SEM is quickly evolving as the buzzword in a new, technology-driven advertising and on line marketing space. As a result, companies that are serious about their internet presence are making search engine marketing a key component in their advertising campaign.
Google, Yahoo and MSN own the majority of the search engine market share, with Google being the strongest. AOL, Ask Jeeves and Altavista capture smaller shares in the market, while a number of other geographically-specific and market-specific search engines compete in their own niches. In a study conducted in July 2005, Nielson/Netratings reported that the search engine market share was highest for Google at 48%.
Yahoo and MSN had the market shares of 22% and 12% respectively.
MSN and Google were also the top destinations for most online purchases, reported a study conducted by comScore Networks (June 2005). The study highlighted that iMSN searchers were 48% more likely to buy online than the average Internet user. Google users were 42% more likely to buy online than the average Internet user. It also came to notice that while Google searches looked for more sophisticated search terms, simple broad term searches occurred for AOL, Yahoo and MSN.
One thing is becoming clearer today: Search engine advertising is not another Internet bubble, it is driven by users and the fact that people, everywhere, need to go somewhere to search and find information. Take China for example - who's heard of Baidu.com? Not too many people. It's a Chinese search engine that has been around for 5
years and is the World's 6th most-visited Internet site, thanks to China's fast growing internet market, currently with more just over 100 million Web surfers. Baidu is recently went through an initial public offering where is share price when from $27 to $150 in the period of a day. And what about Google? It recently reported quarterly revenues of $1.4 billion. Google's revenues excluding its payments for other Web sites in its advertising network jumped to $890 million, an increase of 110% from a year before and above the expected $842 million.
US Online Marketing Forecast: 2005 to 2010 by Forrester Research (May 2005) revealed that the arena for search engine marketing is all set to rise and will show growth of 33% in 2005. Forecasts reveal that the figures will reach $11.6 billion by 2010. Display advertising, which includes traditional banners and sponsorships, will grow at the average rate of 11% the next five years to $8 billion by 2010. US online advertising and marketing spending will reach $14.7 billion in 2005, a 23% increase over 2004. Trends also showed that while SEM is set to become more effective than traditional marketing channels, barriers include a lack of online advertising experience. However, search engine marketing firms are embracing this new branch of advertising and their customers are reaping the extremely lucrative rewards.
About the Author
Carmen is the VP Client Relations of Ms. SEO Inc., a Calgary based Search Engine Optimization & Internet Marketing Company. Ms. Seo Inc. works with their sister company Ms. Hype Inc., a Calgary Web Design Company, and their parent company Cre8 Hype Solutions Inc., a Calgary based Internet Marketing Company, to offer their clients a powerful online presence.
Article Source: http://EzineArticles.com/
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. .
You use your right brain, the creative side.
So when you have an idea and your mind says, "not relevant to my core subject," you ignore the doubt. You don't cross anything out. You behave as magpie.
To polish your copy, you do the opposite.Here's how: shut the door and banish distractions. Read your copy v e r y s l o w l y and concentrate.
Better still, read the copy out loud s l o w l y. If reading out loud is impractical say the words to yourself soundlessly. The instant you sense "this shouldn't be here," cross it out.Trust your first judgement. Trust your first judgement.
What "shouldn't be here?". Any material that is superfluous, because you've said it before in a different way. Or because it is not central to your main argument.
You should be removing words as well as ideas. You want to communicate in as few words as possible. Shorter is better. Shorter is richer. Shorter is more bang for your reader's buck. Short sentences are easy to read and understand.
If you are fond of a certain sentence, but you know deep down it is not relevant here's a tip to help you excise. Create a heading at the end of your draft called "overmatter." Whenever you are not sure whether to cut or leave a sentence, cut and paste it into overmatter.
Later delete all the overmatter. Sometimes doing it in two steps is easier than one fell swoop.
As novices we love a certain word, phrase or musicality. Don't be distracted by that. Think only of your reader and the shortest route to communicating your idea.
My mentor, Natalie Goldberg in Writing Down the Bones, says,"when you go over your work, become a Samurai, a great warrior with courage to cut anything out....be willing not to be sentimental about your writing when you reread it. Look at it with a clear, piercing mind."
"Clear writers have accepted the grim reality," says John Trimble that nine-tenths of all writing is rewriting...perhaps most important of all, they are sticklers for continuity. They link their sentences and paragraphs as meticulously as if they might face criminal charges for negligence."
Do you have a robust marketing plan? How persuasive is your website, brochure copy or direct mail?
To win more business,call Neroli Lacey NOW.
About The Author
I'm Neroli Lacey of Beyond Communications Inc. in Minneapolis, MN. I've been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. VISA, 3M and Perot Systems are some of my bigger clients. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, The Guardian, The Evening Standard, New Statesman, Vogue and Tatler.
Before newspapers I was an investment banker. I grew up in London, England, studying Latin with Greek at Bristol University.
Please visit my website: www.beyondcommunications.com
Or contact me at: neroli@beyondcommunications.com
612-215-3826
Article Source: http://EzineArticles.com/
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34 Menopause Symptoms - Are You Suffering From One or More of These?
34 menopause symptoms? Really? It is a logical question to ask. After all, millions of women are experiencing one or more of the 34 menopause symptoms right now! What's going on? We all remember a grandmother or older aunt, how they made the transition into menopause. The "change" will happen, but something tells us that experiencing many of the symptoms of menopause as early as ages 30's or 40's is not normal.
First, here's a list of the most common 34 menopause symptoms. Take a moment to consider each one, as some are subtle and at first glance may appear to have no relation to being menopause symptoms:
1 - Aching joints and muscles
2 - Allergy symptoms
3 - Breast tenderness
4 - Chronic fatigue and morning sluggishness
5 - Cold or tingling hands or feet
6 - Craving sweets, caffeine, carbohydrates with unstable blood sugar levels
7 - Depression, anxiety and mood swings
8 - Dizziness, lightheadedness
9 - Dry, thin or wrinkly skin
10 - Endometriosis
11 - Facial hair growth
12 - Fibrocystic breasts
13 - Hair loss, thinning hair
14 - Headaches, migraines
15 - Heart palpitations
16 - Heavy or light periods
17 - Hot flashes
18 - Incontinence
19 - Irregular periods
20 - Irritatibility, inability to handle stress
21 - Lack of concentration, foggy fuzzy thinking, memory lapses
22 - Leg cramps
23 - Low metabolism
24 - Lower sex drive, loss of sex drive
25 - PMS and menstrual cramping
26 - Night sweats
27 - Osteoporosis
28 - Ringing or buzzing in ears (tinnitus)
29 - Sleep disturbances, insomnia
30 - Spotting, light bleeding
31 - Symptoms of hypothyroidism with normal T3 and T4 levels
32 - Uninary tract and yeast infections
33 - Uterine fibroids
34 - Water retention and unexplained weight gain, especially in hips, waist and stomach
Menopause is a natural process for a woman, not an illness. As a woman ages, there will be an expected slowing and ultimately shutdown in the reproductive cycle and system. This is normal. However, most of the 34 menopause symptoms are indications of underlying hormonal imbalance or damage to the body from poor eating habits, stress, obesity and other factors. Millions of women in the industrialized countries experience one or more of these 34 menopause symptoms many years before the normal age of menopause, which is about 51 years of age.
Why? There are several reasons. Women often put tremendous demands on their bodies, much more stress than it was designed to handle, and then do not give it the support it needs. Women have demanding and stressful careers. There are family responsibilities. The relationship with the spouse or partner may not be the best. Aging parents can add to the burden. All of these and other responsibilities are cumulative in the toll they take on the body and health of a woman.
And at the same time, the woman's body may not be receiving the support it needs to function as it was designed to do. Poor eating habits, lack of exercise, obesity, excess caffeine and alcohol add to the problem instead of helping the body cope with the demands placed on it. This lack of balance between the demands made versus support given contributes to many of the 34 menopause symptoms.
Then there is the issue of the menstrual cycle and hormone production in the body. In the normal menstrual cycle and a healthy woman, estrogen is the dominant hormone that is produced for the first 10-12 days following the previous menstrual flow. If ovulation occurs, ovulation then signals the female body to produce progesterone, which happens for the next 12 days or so. If pregnancy does not occur during ovulation, progesterone and estrogen levels will drop at around day 28, allowing menstruation to begin. However, if you do not ovulate, you will not produce progesterone that month. This event, called an annovulatory cycle, is a typical occurance today for women even 10 to 20 years before the normal age of menopause. This leaves the woman with an excess of estrogen and a deficiency of the vital hormone progesterone, which can only be produced if ovulation occurs.
Many women in their 30's and 40's are actually having fewer ovulations, creating hormone imbalance, resulting in many of the 34 menopause symptoms. And once ovulation ceases at menopause, progesterone levels fall to virtually zero. At the same time, estrogen is still being produced, again leading to hormone imbalance and the resulting symptoms. If a hysterectomy has happened, surgical menopause means the woman no longer produces progesterone.
Besides the problems created by missed ovulations or hysterectomy, excess estrogen is regularly obtained from other sources. Birth control pills, household chemicals and pesticides, certain foods that have been sprayed or given chemicals and many construction materials used in homes are all sources of unhealthy estrogen. Doctors call this hormone imbalance condition where excess estrogen exists "estrogen dominance". What are the symptoms of estrogen dominance? The symptoms are nearly the same as the 34 menopause symptoms!
When your estrogen and progesterone hormones are balanced, you feel more alert and energetic. And balancing family, career, stress and your own needs becomes much easier to do, like it was when you were younger.
How can a woman tell if the symptoms being experienced are because of hormone imbalance? One easy and effective way is to take an online test for early signs of menopause and the 34 menopause symptoms. Used daily in their practice by a leading women's health clinic, the health test takes just a few minutes online -- and the test is free. By taking the clinic health test, you can find out more about your health, symptoms you have, what the symptoms are telling you and what to do about it. Take the online hormone health test and read more about hormone imbalance, estrogen dominance symptoms, hysterectomy side effects and physician-recommended treatments for premenopause symptoms and the 34 menopause symptoms.
Copyright 2005 InfoSearch Publishing
Olinda Rola is President of InfoSearch Publishing and webmaster of http://www.safemenopausesolutions.com where you will find physician-recommended natural solutions for premenopause, menopause and related health problems. Visit the website and learn more about ways that really work for improving your health.
Article Source: http://EzineArticles.com/
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