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Sunday, October 16, 2005

Using Baseball Training Nets to Improve Your Game. Dear Friend: Don't Start Your Non-For-Profit Fundraising Letters As A Stranger.

Using Baseball Training Nets to Improve Your Game

The skills for the game are met and honed as never before with the equipment available to make it happen for your team, whether minor league or pro.

Baseball training nets are an excellent way to ensure your team has the equipment available to make practice effective, when most of the team is in a scrimmage, you've got the rest of the players as the nets, and practicing with one another. No down time, no time lost. Along with proper rest and proper eating habits, the best teams carry on with the type of gear they need to get the job done, and done right.

Baseball training nets are accommodating all types of needs on the practice field.

They include baseball batting practice nets, baseball pitching nets, softball pitching nets and other nets that may work for your team. For instance, if you have a little league team that could make shift with another type of practice net, then double the use and possibly save money by using another variety of the nets.

Just as important as having the proper hydration on the field for players, that means good water supplies and supplemental types of sport drinks to keep the players healthy, a ball club can benefit by the investment of quality baseball training nets.

While the price is a bit high for the better baseball training nets, up to $350, it will benefit the team by investing in the types of training nets that are weather resistant, that have wheels for easy mobility, which is another time saving factor, and that will ensure the investment is maximized by affording extended wear and tear. A little more money on a higher quality baseball training net is going to be a better value the long run!

Mike Long is the successful web publisher of Baseball-SuperGuide.com providing valuable tips, advice, and info about a multitude of relevant topics including baseball uniforms.

Article Source: http://EzineArticles.com/



Dear Friend: Don't Start Your Non-For-Profit Fundraising Letters As A Stranger

Dear Friend:

Don't do it.

Don't start your fundraising letters with "Dear Friend."

After all, when was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Friend letter are dead. So let's bury the Dear Friend letter together.

I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of his time, yet he still receives their fundraising appeals addressing him as "Dear Friend." Ouch.

Your fundraising letters are intended to make friends as well as solicit funds. So don't send form letters to make friends. Friends write personal letters. Letters addressed to their friends by name. My wife never sends me a letter that begins, "Dear Friend." Neither do my friends. And neither should you when writing to your donors.

I realize that personalization costs more. I know that you save money if you send everyone the same Dear Friend letter. You don't have to insert custom fields into your letter. You don't have to perform a time-consuming mail-merge. You don't have to match the addresses on your letters with the addresses on your reply cards and mailing envelopes (assuming you are using closed-face envelopes).

You can

compare your costs for mailing a personalized letter versus mailing a Dear Friend letter, and you'll also find that the Dear Friend letter is cheaper. But I'd like to suggest, and so I will, that you are measuring the wrong thing.

Return on investment shouldn't be your only criteria for measuring the success of your fundraising letters. What about donor loyalty? What about donor attrition? What about the lifetime value of each donor? What about plain old courtesy?

Donors stop giving for any number of reasons, but at the top of the list is feeling unappreciated. Think of that chairman of the board that I mentioned a minute ago. Can't you just hear him saying to himself, as he receives yet another Dear Friend appeal, "I have given this charity millions of dollars and hundreds of hours of my time, and they treat me as though they don't even know my name"?

Yes, Dear Friend letters are expedient. But expedience is not your only aim in running a successful fundraising letter program. Robbing banks is also expedient, but it's not right. Using guilt as a motivator in your letters is also expedient. It raises funds in the short term. But it's not right. And starting every letter with Dear Friend is more expedient than customizing each letter, but it's not the right thing to do.

You should bury the Dear Friend letter because it is impersonal and rude. It alienates perfectly nice donors, people who will continue to support your organization with their treasure, time and talents if you will only treat them as partners and not as automated bank machines. Addressing your donors by name makes them feel special and appreciated.

At the Business Depot where I buy my office supplies, there is a store clerk who always remembers my name. She serves hundreds of customers. Yet when I approach the cash, she makes me feel like I'm a special customer. I feel a little flattered every time. Her name, by the way, is Allyson.

Specialists in customer service have long known that remembering a customer's name-and using it-is one of the most effective ways (and free ways) to encourage repeat business, customer loyalty and free word-of-mouth advertising. The same is just as true in fundraising, although I have no empirical studies to back that up.

Please don't start your letters with Dear Friend. Donors take it personally.

About the author
Alan Sharpe is a professional fundraising letter writer who helps non-profits raise funds, build relationships and retain loyal donors using creative fundraising letters.

Learn more about his services, view free sample fundraising letters, and sign up for free weekly tips like this at http://www.fundraisingletters.org.

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).

Article Source: http://EzineArticles.com/



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